In today’s pharma landscape, omnichannel marketing is essential to connect with overwhelmed HCPs, payers, and patients. But costly mistakes, like confusing it with multi-channel or using siloed systems, can sabotage strategies, waste budgets, and erode trust.
Our latest BGB Byline uncovers five common pitfalls and provides actionable fixes to make your omnichannel efforts thrive. Download now and safeguard your brand’s impact.
"True omnichannel marketing creates a seamless, orchestrated experience where each touchpoint builds upon the last. Every interaction should feel like a natural progression, not a random encounter.”
About the Author: Annemarie Crivelli, EVP, Managing Director of Omnichannel Enablement at BGB Group, brings over 25 years of healthcare marketing experience, specializing in data-driven omnichannel strategies for pharma and biotech brands.
Our latest BGB Byline uncovers five common pitfalls and provides actionable fixes to make your omnichannel efforts thrive. Download now and safeguard your brand’s impact.
"True omnichannel marketing creates a seamless, orchestrated experience where each touchpoint builds upon the last. Every interaction should feel like a natural progression, not a random encounter.”
About the Author: Annemarie Crivelli, EVP, Managing Director of Omnichannel Enablement at BGB Group, brings over 25 years of healthcare marketing experience, specializing in data-driven omnichannel strategies for pharma and biotech brands.
Want to connect with a BGB Omnichannel expert today?
Email Julie Yoon, BGB Group EVP, Managing Director.
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