In today’s pharma environment, omnichannel marketing is critical to connect with overwhelmed stakeholders including HCPs, payers, and patients. Costly mistakes, such as treating omnichannel as multi-channel or relying on siloed systems, can derail your strategy, waste budgets, and erode trust.
Our latest BGB Byline reveals five critical pitfalls and actionable solutions to ensure your omnichannel strategy thrives. Don’t let avoidable errors compromise your brand’s impact.
"True omnichannel marketing creates a seamless, orchestrated experience where each touchpoint builds upon the last. Every interaction should feel like a natural progression, not a random encounter.”
About the Author:
Annemarie Crivelli, EVP, Managing Director of Omnichannel Enablement at BGB Group, brings over 25 years of healthcare marketing experience, specializing in data-driven omnichannel strategies for pharma and biotech brands.
Our latest BGB Byline reveals five critical pitfalls and actionable solutions to ensure your omnichannel strategy thrives. Don’t let avoidable errors compromise your brand’s impact.
"True omnichannel marketing creates a seamless, orchestrated experience where each touchpoint builds upon the last. Every interaction should feel like a natural progression, not a random encounter.”
About the Author:
Annemarie Crivelli, EVP, Managing Director of Omnichannel Enablement at BGB Group, brings over 25 years of healthcare marketing experience, specializing in data-driven omnichannel strategies for pharma and biotech brands.
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